Maren Brown Associates has worked with a diverse group of clients, representing various arts and culture sectors. Please refer to our core service listings below for summaries of our projects.
University of Massachusetts Amherst Arts Marketing Courses Held in Spring, 2012
In Spring, 2012, Maren Brown offered her popular Arts Marketing classes through the University of Massachusetts Amherst. These classes are part of the UMass Arts Extension Service’s arts management program, and were held both online and on campus. In the classes, students are introduced to core marketing concepts and their application in cultural organizations, and apply their learning to case study organizations. In the campus-based class, students worked with the Student Union Craft Center, UMass Arts Council and the Special Collections and University Archives Library. Marketing plans for each organization were developed by the students and presented to representatives of each case study organization, who worked with students throughout the semester to provide information and background about their respective organizations.