Maren Brown Associates has worked with a diverse group of clients, representing various arts and culture sectors. Please refer to our core service listings below for summaries of our projects.
University of Massachusetts Amherst Arts Marketing Course Held in Spring, 2013
In Spring, 2013, Maren Brown offered her popular Arts Marketing course through the University of Massachusetts Amherst. The course is part of the UMass Arts Extension Service’s arts management program, and was held on campus on Wednesdays from 3:35-4:50 p.m. Students were introduced to core marketing concepts and their application in cultural organizations, and applied their learning to two cultural organizations: the Student Union Gallery at the University of Massachusetts and Snow Farm in Williamsburg, Massachusetts. Marketing plans for each organization were developed by the students and presented to representatives of each organization, who worked with students throughout the semester to provide information and background about their respective organizations.